Launching the Rebrand
Step 1: Build the new logo.
We carefully developed a set of shapes, angles and spacing to form the new logo type. We then hinted to our followers that something new was coming by spelling Richmond's area code with this toolkit.
Step 2: Reveal its simple brilliance, slowly.
We unveiled each new letter (and ligature) with daily social media posts. Tiny grey art directors get to work using the toolset of shapes provided above.
Step 3: Remove the scaffolding!
This calls for dynamite.
Celebrating the Launch
Our rebrand was about much more than some new design work. Our agency was also taking a big step into the marketing world and we needed to let everyone know. Over a beer.